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  • Dixon|James

Forbes: 14 Tips To Identify And Market A Company’s Most Unique Differentiator

Jim Heininger contributes to this Forbes Agency Council panel on how to differentiate your company.

Forbes Agency Council
Differentiate your company

Ask Your Customers What Makes You Different

Your customers know the answer. While you can and should sort through your points of difference, your customer can articulate them more quickly and better. Ask them! Review existing customer data and question current and former customers about what you “own” that no other competitor does. That becomes the centerpiece of your future efforts.

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