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Reputation builds competitive advantage.

Organizations with better reputations do better financially, attract and keep talent at lower costs, have lower capital costs and more easily gain stakeholder support in times of need. Corporate reputation is estimated to be worth 4 to 5 percent of sales per year.  It’s no wonder companies turn to Dixon|James to build their reputations among key stakeholders to increase shareholder value. 


We manage CEO visibility, align employees, engage influencers, effectively tell a company’s purpose and highlight its support of the global community.  And all the while we work to safeguard the company’s reputation and protect its value.

Our work has transcended many industries: food/beverage, restaurant, CPG, retail, financial services, tech, professional services, and nonprofit.

“Dixon|James helped crystallize an ideal positioning for Enova and has effectively told our story in convincing ways that contribute to our business success”.

Mike Gilhooly, Public Affairs Manager

“When Burtch Works released a new research report, Dixon|James was instrumental in securing interviews with several major publications. Through their marketing expertise we were able to position ourselves as leaders in our industry, and lay the groundwork for key client relationships. I would highly recommend their services to any company hoping to solidify their reputation as leaders in their space.”

Linda Burtch, Managing Director 

Let's get started.

Sign up for one of these initial steps.


  • Complete Key Message-Corporate Narrative


  • Develop Leadership Voice


  • Conduct Full-Day Training with Video Interview Coaching


  • Timeframe: 1 Week


  • Outcome: Trained Spokespersons Ready to Effectively Convey Your Story in Media and Presentations 



  • CONFIDENTIAL Audit of Business and Brand Performance, Business Plans, Current Reputation Research

  • New Research and Tracking Recommendations

  • Audience Research

  • 5 Stakeholder Interviews

  • Two Two-Hour Virtual Work Sessions 

  • Develop Tailored Reputation Strategy Recommendations


  • Propose Action Plan

  • One Two-Hour Virtual Session to Walk Through Actions


  • Timeframe:  4-6 Weeks


  • Outcome: Fully Executional Reputation Building Plan

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