Find The Silver Lining In Crisis
Founder Jim Heininger featured in Forbes Agency Council round up on finding opportunity in a crisis.
"Find The Silver Lining: Every crisis is an occasion to display your values and engage with your customers and business partners. A crisis presents the opportunity to reach out and humbly remind stakeholders of who you are, what you stand for, how you make decisions and the responsibility you take with their trust. But you have to proactively communicate if you hope to have them saying, “That’s why I like that company.”