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  • Dixon|James

Why Is PR So Essential For New Businesses?

Founder Jim Heininger joins the conversation on Forbes:

"You Have A Story, And You’d Better Tell It

Every company has a story, actions and important information that customers need to know when making their decision about whether to buy your product versus a competitor’s. Well-crafted PR makes sure your story gets through in a compelling and motivating way. Without PR, you allow that competitor to control the dialogue and define your reputation—and who wants that?"


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