Communications in Brand-Led Business Transformation
- Dixon|James
- Oct 27, 2023
- 1 min read

Jim Heininger share's his thoughts on the important contributions that communications pros make to a successful brand-led business transformation or rebranding in this story for Public Relations Society of America (PRSA)'s Strategy & Tactics magazine. https://www.prsa.org/article/comms-in-a-successful-brand-led-business-transformation
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