Founder Jim Heininger weighs in on the most effective case studies for the Forbes Agency Council: Let Your Customer Speak
"Everyone is used to carefully worded case studies written by a marketer trying to sell the product or service. Flip it around and have a satisfied customer tell an authentic story in their own words. Have them speak in the same language that your new prospects do and proactively answer their anticipated questions. Capture that on video, and you’re sure to surprise prospects." - Jim Heininger, Dixon|James & Rebranding Experts