Many business leaders and their marketing teams dream of landing global sponsorship for their brand. When brands partner up with more well-known organizations on campaigns or get involved in helping to host a major event, it can exponentially increase the effectiveness of their marketing and sales efforts.
While every company will have its own ideas about which global players they want to work with, there are some basic tips that leaders in any industry can use to improve their chances of finding the best partnership for achieving their particular goals. Below, the members of Forbes Agency Council outline valuable advice they would provide to their clients to help them land global sponsorships that move the needle on their broader marketing initiatives.
Dixon|James Founder Jim Heininger shares his advice below in this Forbes Agency Council round up:
Do Your Homework Before Swiping Right
It is important that you enter all partnerships with your eyes wide open. One of the smartest tips is to do homework on how potential partners have handled themselves when pressured by a crisis. Investigate incidents they’ve experienced—do their words and, more importantly, their actions sync with your values? If so, it suggests you may be compatible. - Jim Heininger, Dixon|James & Rebranding Experts