Show Some Love!
16 Common Mistakes Marketers Make That Turn Prospects Off (forbes.com)
Founder Jim Heininger comments to Forbes Agency Council to show prospects and clients the love!
Taking Them For Granted
A grave mistake I’ve seen marketers make is taking prospects for granted. Everyone wants to be seen, recognized and loved on a regular basis. It’s human nature. Make that special effort to treat a prospective client or customer as if the relationship is starting all over again. It summons up those positive feelings about why this relationship is special.