Founder Jim Heininger joins the Forbes Agency Council on offering tips to counter negative publicity when internal issues become a PR crises. https://bit.ly/3lJexPZ
"Show Your Skeletons
Research shows that the most damaging crisis a company can face is an internal issue allowed to fester. Organizations must regularly evaluate risks from within and work to mitigate them. Tackle the hard stuff, address poor performance, correct policies, fix your culture and acknowledge mistakes honestly so that the skeletons don’t come back to haunt you."