• Dixon|James

Celebrate The Work, Not the Trophy

Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in Forbes. #marketingandadvertising #branding #rebranding https://www.forbes.com/sites/forbesagencycouncil/2021/05/25/10-ways-get-the-most-traction-out-of-any-agency-accomplishment/?sh=66ee21f6a999

Sure, the shiny trophy is nice. But what is important is the strategic solution you devised for a challenging problem, and the creative execution that engaged targeted audiences to drive business for your client. You can personally relish the applause and respect from your industry cohorts; the rest of the world wants to know what problem you solved, and how.

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