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  • Dixon|James

Celebrate The Work, Not the Trophy

Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in Forbes. #marketingandadvertising #branding #rebranding

Sure, the shiny trophy is nice. But what is important is the strategic solution you devised for a challenging problem, and the creative execution that engaged targeted audiences to drive business for your client. You can personally relish the applause and respect from your industry cohorts; the rest of the world wants to know what problem you solved, and how.

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