Add Purpose to Your Brand Voice
Founder Jim Heininger shares in this Forbes Expert Panel story the importance of making sure your brand voice reflects your company purpose.
Share Your Purpose
"In today's environment, consumers want to know what you stand for, what you believe and value. Make that purpose clear and impactful across all your marketing and corporate communications. Let consumers see how their support or purchase makes that vision come closer to reality. Then watch customers line up in support."