• Dixon|James

Tap Family and Friends


Jim Heininger comments in Forbes on how to leverage family and friends in product development research.


"Keep it all in the family. Qualitative research among family and friends is a great way to gain initial insight into a product’s appeal. It’s easy to swear them to confidentiality; they are most likely to be honest and productive in their feedback, and they’ll be eager to contribute to your success."


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