© 2017 Dixon|James Communications

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GREASING THE WHEELS

McDonald’s Corporation called upon Dixon|James to provide change management and strategic communications support  for a wide variety  corporate initiatives, from internal alignment behind new business strategies, to system-wide support of product and operations changes.

To roll out its in-restaurant maintenance and equipment repair program, McDonald’s called on Dixon|James to both brand and market the time and cost saving advantages of RepairCare.