Dixon | James Features & News
Tip #12: Reputation building takes time.
“Someone’s sitting in the shade today because someone planted a tree a long time ago,” says Warren Buffett. Corporate brand building is a marathon, not a 5K. Once those roots are planted they take nurturing and time to grow.
Tip #11: Learn from others’ successes and mistakes.
Warren Buffet commented: “In the business world, the rearview mirror is always clearer than the windshield.” We are surrounded by companies who successfully manage their reputations and regretfully even more who make catastrophic mistakes that impact sales, hurt revenues and erode support from stakeholders. Be a student of best practices when it comes to managing your reputation and learn from others’ strong leadership or mistakes.
Tip #10: Find Opportunity in Crisis
Chicago Mayor Rahm Emanuel once said: “You never want a serious crisis to go to waste.” A crisis, he continued, “provides the opportunity … to do things that you could not do before.” Right on, Rahm. There is always a silver lining. Use this point of undesired over exposure to step it up, take the high road, do the right thing. How you act in a crisis is more important than what you say.
Tip #9: Communicate authentically. Maya Angelou, American autobiographer and poet, wrote “I’ve learned that people will forget what you said, people will forget what you did, but people will not forget how you made them feel.” Address people’s logical needs but more importantly their emotional needs. Then they’ll remember you.
Tip #8: Everything we do (and don’t do) communicates. For leaders and organizations, everything communicates whether we intend it to or not. Given that reality, why not control the communications and covey your desired message and understanding. Otherwise people will interpret your behavior on their terms and assign their own meaning. So be purposeful.
Tip #7: Communications is Leadership Leaders need to be effective communicators. Leading is communicating; you can’t separate the two. Leaders need to use strategic communications to achieve business goals, implement strategies, inspire others to believe in them and the organization.
Tip #6: Don’t delegate your reputation. Something as valuable as your corporate reputation should be managed from the top. CEOs and all executive management should be involved in decisions related to building your desired reputation and should embody its core principles.
Tip #5: Your reputation is defined by the company you keep. Just like high school days, you are judged by who you hang out with. To enhance their reputation companies should carefully choose suppliers, business partners, philanthropic benefactors, lobbying partners and more to make sure they are aligned with their business values. Partners should add integrity to your reputation, not distract.