Boomer Marketing

Engaging The Generation That's Redefining Aging

Our BloomersAge team is dedicated to engaging the generation that is redefining aging in America.

We meet the strategic communications needs of businesses and organizations marketing to the 50 plus generation that we believe is truly “blooming” in its approach to later life. Our boomer marketing experience ranges from research into discerning their habits and preferences, insight on how they approach adult life services, retirement dreams and how they’ve been impacted by the recession, the language needed to address this group, and marketing correctly to this group.


Keeping Clients In Tune With The Changing Marketplace

When a local retirement community grabbed a higher calling to reinvent the way America looks at aging and reinvent itself into a leader in adult life services, Dixon|James tuned in and helped rebrand, reposition and market the organization.  Today Cantata is opening new service lines and establishing new businesses when its peers are troubled about their futures.


Creating Touch Points

Aging parents can benefit from technology’s ability to keep them in touch wil loved ones and caregivers.  When MemoTouch launched is was Dixon|James that created awareness that inspired adult children to sign up for service.


Look Grandma, We Won!

The firm’s work in boomer marketing has earned four National Mature Media Awards, for logo design, newspaper advertising and overall brand marketing campaigns.

Radically Redefining Age and Aging

When client Cantata was ready to launch a new Cantata Best Life Foundation to transform life beyond 55 with new ideas and viewpoints we helped define a unique positioning and brand to start the movement.