Dixon|James Spins Off The Rebranding Experts as Separate Entity
Marketing Firm www.rebrandingexperts.com To Focus Solely on Successful Rebranding of Businesses and Organizations
Dixon|James Communications has spun off its growing rebranding specialty team into a separate entity – The Rebranding Experts – allowing it to more directly market its services to those companies and organizations interested in a rebranding business strategy to accelerate growth.
The specialty team was launched in 2012 with the rebranding of The British Home as Cantata Adult Life Services and has supported multiple rebrandings since. The team just assisted electronics repair company UEG to rebrand as ReUp as it moves from a business-to-business focus to add direct-to-consumer repair and trade-in service via www.reupdevices.com.
“We have seen a steady increase in companies and organizations using rebranding to strategically overcome brand limitations and transform for the future,” says Jim Heininger, firm founder. “To meet that need we have move this capability out from under the agency’s umbrella with its own dedicated storefront and website www.rebrandingexperts.com. The key to The Rebranding Experts’ success has been assembling a team with the skills in branding, marketing, design, communications, change and project management to seamlessly lead the rebranding process from sell-in to launch to full-scale marketing.”
The Rebranding Experts (www.rebrandingexperts.com) supports simple brand refreshes of logo and graphic identify to full-scale renaming of organizations complete with new mission and vision statements. The firm utilizes a proprietary methodology and full suite of services including: building a rebranding business case, new brand strategy, creative logo and identify development, tagline creation, stakeholder and market research, customer experience design, leadership and employee communications/engagement, special launch events, website redesign and digital marketing, marketing and communications to impacted stakeholders and change management to facilitate the necessary business transformation. The Rebranding Experts will utilize service specialties of the Dixon|James team as needed to scale client projects. Founder Jim Heininger, a marketing communications veteran with 30 years’ experience at McDonald’s Corporation and agencies Ogilvy, Ketchum and Porter Novelli, will oversee both operations.
Based in Chicago, Dixon|James (www.dixon-james.com) will continue to focus on delivering growth communications for clients, including branding, marketing communications, employee engagement/change management, public relations and digital/social marketing.SEE MORE STORIES | RETURN TO REBRANDING BLOG